DIGITAL GROWTH • EMAIL & CRM AUTOMATION

Behavioral Workflows for Revenue-Driven Email

Nurture prospects and maximize customer lifetime value through automated lifecycle campaigns, segmentation, and dedicated email operations management.

Lifecycle CampaignsCRM AutomationDeliverability
LIFECYCLE AUTOMATION
DeliverabilityMonitored
JourneysAutomated
CRMConnected
01
02
03
EMAIL + CRM CAPABILITIES

Turn follow-ups into a structured customer journey.

Build the infrastructure, workflows, segmentation, testing, and reporting needed to keep email and CRM activity connected to customer behavior.

01

Email Infrastructure

Set up and review domain authentication, sending platforms, and list hygiene foundations.

02

Lifecycle Campaigns

Create onboarding, nurture, retention, and re-engagement sequences around customer stages.

03

Behavioral Automation

Trigger communication based on forms, actions, timing, customer status, and approved CRM events.

04

CRM Integration

Connect lead capture and customer records so key data can move into the right follow-up workflow.

05

Testing & Optimization

Test subject lines, copy, timing, templates, and journey logic to improve performance over time.

06

Revenue Attribution

Track deliverability, engagement, conversions, and revenue-related signals where measurement is available.

CORE OPERATING LAYERS

Connect infrastructure, behavior, CRM data, and measurement.

A reliable email program depends on more than campaigns. TSU combines technical setup with workflow design and ongoing optimization.

✓
SPF / DKIM / DMARC

Review domain authentication and sending foundations.

✓
List Hygiene

Evaluate list quality, segmentation readiness, and operational cleanup needs.

✓
Workflow Mapping

Design behavioral triggers, onboarding flows, and retention loops.

✓
CRM Data Routing

Map fields, statuses, and approved events into lifecycle workflows.

✓
A/B Testing

Continuously test messaging, timing, and template decisions.

✓
Performance Monitoring

Track deliverability, attribution, and revenue-per-subscriber signals where supported.

HOW IT WORKS

A structured lifecycle from infrastructure to revenue optimization.

The TSU service framework defines four operating phases for email marketing and automation.

PHASE 01

Infrastructure Audit

Review domain authentication (SPF/DKIM/DMARC), platform setup, and list hygiene.

PHASE 02

Workflow Mapping

Design behavioral trigger sequences, customer onboarding flows, and automated retention loops.

PHASE 03

Testing & Deployment

Continuously A/B test subject lines, copy, send-time delivery, and template design.

PHASE 04

Revenue Optimization

Track attribution, monitor deliverability metrics, and optimize flows to increase revenue per subscriber.

DEDICATED STAFFING

Choose the expertise level that fits your needs.

Dedicated roles are structured around a 160-hour-per-month full-time equivalent, with discounted rates for longer commitments.

Includes 2-Week Risk-Free Trial
ASSOCIATE

Email Ops Associate

$888.00 / mo$5.55 / hr • 160 hours/month
6-Month$843.60 / mo
1-Year$799.20 / mo
2-Year$754.80 / mo
SPECIALIST

Email Marketing Specialist

$1,080.00 / mo$6.75 / hr • 160 hours/month
6-Month$1,026.00 / mo
1-Year$972.00 / mo
2-Year$918.00 / mo
EXPERT

Automation Expert

$1,304.00 / mo$8.15 / hr • 160 hours/month
6-Month$1,238.80 / mo
1-Year$1,173.60 / mo
2-Year$1,108.40 / mo
LEAD

Lifecycle Architecture Lead

$1,635.20 / mo$10.22 / hr • 160 hours/month
6-Month$1,553.44 / mo
1-Year$1,471.68 / mo
2-Year$1,389.92 / mo

Rates shown reflect the supplied TSU service framework. Final scope and responsibilities are confirmed before engagement.

BUILD SMARTER FOLLOW-UP SYSTEMS

Ready to connect your email and CRM workflows?

Tell us how leads enter your business, what happens after they inquire, and where follow-up breaks down. We will help you define a practical automation path.

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