Content Strategy
Plan topics, formats, and priorities around your audience, offers, and business goals.
DIGITAL GROWTH • CONTENT & SOCIAL MEDIA
Systematic Content That Builds Authority & Demand
Turn content into a predictable customer acquisition channel. TSU pairs strategic message development with proactive lead outreach to establish market authority and maintain a filled sales pipeline.
Content StrategySocial Media ManagementLead Generation
CONTENT PERFORMANCE
ContentActive
SocialManaged
PipelineTracked
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02
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CONTENT + SOCIAL EXECUTION
Create consistent visibility with content that has a purpose.
Build an organized content and outreach engine around clear messaging, repeatable publishing, audience engagement, and measurable lead activity.
Copywriting
Develop clear, useful website, campaign, social, and outreach copy aligned with your positioning.
Social Media Management
Maintain a structured publishing rhythm and manage ongoing channel activity.
Lead Generation
Support proactive outreach and prospect engagement designed to keep the sales pipeline active.
Content Calendars
Coordinate topics, timing, campaigns, and responsibilities through an organized publishing plan.
Performance Reporting
Track campaign activity, content performance, lead attribution, and next-step opportunities.
WHAT THE PROGRAM CONNECTS
Bring message, publishing, outreach, and reporting into one system.
TSU structures the work so content creation and lead generation support the same customer journey instead of operating as disconnected tasks.
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ICP & Audience Definition
Clarify ideal customer profiles, audience criteria, and target segments.
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Messaging Architecture
Develop value propositions, outreach scripts, and repeatable content themes.
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Multi-Channel Publishing
Coordinate authoritative content across the channels included in scope.
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Prospect Interaction
Manage inbound engagement and proactive outreach activity.
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Lead Hand-Off
Deliver qualified opportunities to your sales team with relevant context.
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Attribution & Reporting
Connect content and outreach activity to campaign and pipeline reporting.
HOW IT WORKSPHASE 01 PHASE 02 PHASE 03 PHASE 04
A structured path from audience definition to qualified hand-off.
The supplied TSU framework uses four phases to connect targeting, messaging, execution, and reporting.
ICP & List Building
Define Ideal Customer Profiles, target audience criteria, and verified prospect list parameters.
Messaging Architecture
Draft compelling value propositions, multi-channel outreach scripts, and content calendar structures.
Active Execution
Deploy direct outreach campaigns, publish authoritative content, and manage inbound prospect interactions.
Hand-Off & Reporting
Deliver qualified leads directly to your sales team with complete campaign attribution and performance reporting.
DEDICATED STAFFING
Includes 2-Week Risk-Free TrialChoose the expertise level that fits your needs.
Dedicated roles are structured around a 160-hour-per-month full-time equivalent, with discounted rates for longer commitments.
Content Copywriter Associate
$888.00 / mo$5.55 / hr • 160 hours/month
6-Month$843.60 / mo
1-Year$799.20 / mo
2-Year$754.80 / mo
Social Media Specialist
$1,080.00 / mo$6.75 / hr • 160 hours/month
6-Month$1,026.00 / mo
1-Year$972.00 / mo
2-Year$918.00 / mo
Lead Gen Rep Expert
$1,304.00 / mo$8.15 / hr • 160 hours/month
6-Month$1,238.80 / mo
1-Year$1,173.60 / mo
2-Year$1,108.40 / mo
Campaign Strategy Lead
$1,635.20 / mo$10.22 / hr • 160 hours/month
6-Month$1,553.44 / mo
1-Year$1,471.68 / mo
2-Year$1,389.92 / mo
Rates shown reflect the supplied TSU service framework. Final scope and responsibilities are confirmed before engagement.
BUILD A CONSISTENT CONTENT ENGINE
Get Started Ready to make content work harder for your business?
Tell us what you are trying to promote, who you need to reach, and where your current content process is falling short. We will help you define the right starting point.